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Thought leadership is a tactic that PR professionals use to elevate their clients’ media relations strategy from simple news stories to impactful commentaries. But what exactly is it? And how can you use it as part of your PR strategy? We explain all. It’s no secret that a great PR strategy can do wonders for […]

It’s not an exaggeration to say that if you’re not doing social media marketing in 2024, you’re missing a golden opportunity. But successful social media marketing is about so much more than simply whipping some posts together and hoping for the best. That’s just the tip of the iceberg. With platforms evolving and audience behaviours […]

Have you ever wondered what it would be like to make the move from journalism to PR? Our latest recruit, PR & Digital Account Executive, Daniela Loffreda, did just that. She shares her thoughts with us along with the three things she’s learned about PR agencies since moving ‘to the dark side’. Just a few […]

In today’s ever-evolving business landscape, one thing remains constant: the undeniable power of social media marketing. In an age where digital platforms reign supreme, social media has emerged as a formidable force, driving brand visibility, customer engagement, and business success. By harnessing the power of social platforms, businesses can not only connect with their target […]

2023 has been a big year so far for Eden Public Relations, having celebrated several key account wins, countless pieces of coverage in national publications, many internal promotions, and 23 years as Nottingham’s longest standing female-founded PR agency. To grow the agency’s capacity further, we expanded our senior team with the addition of Junior PR […]

In any business, public relations plays a crucial role in enhancing brand visibility and creating positive brand awareness. The field of education is no exception, as Early Years settings, schools, universities and educational organisations can greatly benefit from PR support. In today’s online society, where scrutiny is rife, educational organisations are more in need of PR […]

In today’s fast-paced landscape, small businesses face a unique set of challenges when it comes to building a positive public image. Big corporations often have dedicated public relations teams and substantial budgets, but small businesses don’t need to miss out on the media limelight and can also successfully navigate the world of press relations with […]

As Nottingham’s longest standing female-founded public relations agency, we've recently expanded our team with the addition of Digital and PR Account Executive, Kyle Lynch and Digital & Social Media Account Executive, Charlie Peters.  

Figuring out which content you should be sharing on your social media channels can be challenging. While many businesses will opt for promotional posts over valuable ones, this can cause a loss of followers and a drop in engagement, and this is where many are going wrong on social media. So, how do you share […]

In today’s ever-changing business landscape, effective communication and reputation management plays a crucial role in helping organisations stand out and achieve success. Public Relations (PR) has always been a powerful tool, that can be used to build and maintain relationships with key stakeholders, enhance brand visibility, and manage public perception. That is when it is […]

Creating a solid marcomms plan is essential to building relationships with consumers, creating a dialogue around your products and services and keeping your marketing strategy on track. With the Gartner 2022 CMO Spend and Strategy Survey revealing that marketing budgets have grown to 9.5% of overall company revenue in 2022, up from 6.4% in 2021, […]

The countdown is on to Christmas! It may seem early… but it’s not! It might only feel like yesterday that we were packing the tinsel away, but the supermarkets will soon be airing their infamous Christmas adverts, gift bundles will be back in shops, and before you know it, you’ll be popping open the bottle […]