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What is digital PR and why is it important?
Read morePublic Relations
Media Relations
Digital PR
Social Media
Marketing Communications
Podcasting
3 min read
In today’s ever-evolving business landscape, one thing remains constant: the undeniable power of social media marketing. In an age where digital platforms reign supreme, social media has emerged as a formidable force, driving brand visibility, customer engagement, and business success.
By harnessing the power of social platforms, businesses can not only connect with their target audience but also propel their brands to new levels of success. The choice is clear: adapt and embrace social media or risk falling behind in an ever-advancing digital world. Our Digital & Social Media Exec, Charlie, explains more.
Setting the scene: the power of social platforms
Social media marketing is so much more than just posting updates; it’s about creating a well-thought-out strategy that encompasses content creation, audience engagement, and data analysis, using various social media platforms to connect with your audience and achieve specific marketing goals.
It also provides a key source of information for businesses looking to tap into social insights. In fact, according to Sprout Social’s 2023 State of Social Media Report, the use of social data for strategic decisions is expected to increase in the next three years, with business leaders recognising how important social media data and insights are in informing business strategies. Similarly, the same report found that overall marketing budgets are expected to increase over the next three years, with around 4 in 10 business leaders expecting social budgets specifically to increase by at least 50%, further proving the importance of investing in social media and getting it right sooner rather than later.
The dynamic nature of SMM
Social media is more than just a marketing strategy; it’s a living ecosystem that adapts and evolves with the ever-changing digital landscape. Here’s why social media remains an indispensable tool for businesses in 2023: