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Time, and news, stands still for nobody. In PR, the ability to react quickly and authentically to breaking news can make all the difference when securing coverage for your client. This is the not-so-scientific art of newsjacking.  So, what is newsjacking?  If you’re a fellow PR professional then you already know what it is, but […]

This week has seen a raft of positive media coverage for the people who are more used to writing the headlines than being featured in them – those behind the majority of our local news in the UK.  Reach plc, the publisher of most local news sites and newspapers from the Manchester Evening News to […]

Digital & PR Account Executive at Eden PR, Daniela Loffreda, reflects on her recent training course and shares her top tips on how to use the coaching skills she learned to support her own professional progression and that of her colleagues. When considering professional development, it’s easy to focus on how we can refine our […]

In order to make meaningful connections, it’s important a brand’s voice is heard.   The quickest and most impactful way to stand out from the crowd in a busy marketplace is by cultivating a unique tone of voice – something which immediately makes your business or product identifiable. Whilst it may not initially seem like a […]

When businesses employ a PR agency, it’s often in the hope of increasing exposure, securing earned media coverage and building public image. But equally as important as brand promotion is brand protection – the art of shielding a reputation amid a PR crisis. No business hopes to find itself at the centre of negative press. […]

Why are graphics and videos important for social media campaigns?  Digital and social media campaigns have so many moving parts. From preparing paid ads to hashtag research, nailing copy to regularly reviewing analytics and tweaking strategy, it’s all too easy to focus on one element of the process at the expense of the other. While […]

For many brands, the creation or dissemination of misinformation poses a significant risk to their reputations. As Public Relations consultants (PRs), we must mitigate these risks as much as possible, scrutinising the reliability of our research, advising on the use of technology in content creation and maintaining a consistent presence within the regulated media. Ensuring your client’s brand is robust, resilient and trustworthy will futureproof it against the spread of misinformation. Here’s how.

Although 2024 isn’t over yet, there’s been a flurry of ‘make you look twice’ digital PR campaigns so far this year that have caught our team’s eye – ranging from the Jude Bellingham craze during the Euros to a viral moment a cup was caught in a fire. Below, we outline our favourite campaigns so […]

The last couple of decades has seen seismic shifts in the way we consume media, especially locally. The landscape of local newspapers and media across the UK has undergone a significant transformation in a short amount of time, as a real change has gone underway from print to online platforms, as publishers hunt for valuable […]

The lines between digital, SEO, social and PR are becoming increasingly blurred, which can mean it’s tricky to know exactly what you expect from a PR campaign. Digital PR is one of the fastest growing services within the PR world, which is no surprise as there are 5.35 billion internet users worldwide which is 66.2% […]

For journalists, social media plays an integral part in driving traffic and increasing reach. While Tiktok is fast becoming the main resource for news and updates for many of the younger generations, Facebook remains a key platform for generating audience engagement and traffic for news outlets. So, when publisher analytics from Chartbeat and digital intelligence […]

With the General Election almost upon us, last night the nation tuned in for the first major televised debate between the leaders of the country’s two main political parties, Rishi Sunak and Sir Keir Starmer.  Naturally, we at eden PR were glued to our TV screens, as the Conservative and Labour leaders traded blow for […]