Sustainability is defined as:

“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”



Eden PR recognises that businesses can have a negative impact on the environment. We are committed to, and enjoy, finding ways in which we can reduce the impact of our work both in the office and when work takes us away from the office.

Our Sustainability Journey

Over many years, we’ve endeavoured to do what we can to reduce our impact on the environment; recycling everything we can, reducing our e-footprint, encouraging our team and practicing as a business to drop single-use plastics (have you seen our Chilly’s bottles?) as well as shopping with innovative and environmentally-friendly business such as Who Give A Crap for our paper towels, tissues and toilet roll.

More recently, in 2021 we began work on the Carbon Management Programme and Sustainability in Enterprise course with students from Nottingham Trent University, who created a comprehensive carbon impact assessment of Eden PR, delivered in February 2022 which we have since began to implement.

Why being a sustainable business is important to us  

Keeping our planet green and our emissions low has always been important to us. We are aware of our impact as a business on the environment and have always strived to reduce our impact where we can.

We believe that businesses, including ours, can do much more to reduce carbon emissions, to lead this endeavour and to educate others – our friends, family, team and clients – on what and how they may be able to reduce theirs, too.

What we’re doing to be more sustainable  

Following our impact assessment by Nottingham Trent University in 2022, we will continue to, and will being to introduce the following to our business…

  • We are embedding environmental awareness in our team, for them to be able to influence their clients on improving environmental management.
  • Encouraging activities, training and programs to educate the team on the sustainability development goals of the company.
  • We are minimising our water and energy wastage – by turning off our lights, ditching single-use plastic as a few examples.
  • Maximise the reuse and the recycling of materials on a day-to-day basis.
  • We use paper items from Who Gives A Crap who supply 100% recycled toilet paper, and who donate 50% of its profits to build toilets in the developing world.
  • We donate unwanted equipment, and we will maintain the use of our Chilly’s bottles and coffee cups and glass milk bottles to reduce our plastic consumption.
  • We avoid the use of paper wherever possible. For example, sending invoices and quotes via email as PDF files.
  • We recycle equipment that is no longer of use to the company. For example, giving away items such as computers and printers that we no longer use.
  • Keep energy usage low. For example, making use of low energy light bulbs throughout and ensuring that computers are shut down after work.
  • We reuse wastepaper (from the printer) where possible, making use of the blank side for notes, etc.
  • We avoid unnecessary travel by making use of Teams, messaging, video and audio conferencing, telephone, and email.
  • We will work with clients and suppliers to reflect a positive environmental ethos to encourage high environmental standards.
  • Continue to manage our proactive sustainable travel plans to reduce staff’s carbon footprint further which is reflected by our hybrid working and use of public transport, where possible.
  • We will become a “change agent” continuing the influence between business-to-business starting with our technology clients, raising the issue of e-waste.
  • We will also continue to share and communicate the importance of this issue to clients and our communities through our social media, website (you’re on the page now!) as well as getting involved where we can with sustainable projects and campaigns.
  • Getting involved in Nottingham City Council’s ambitious scheme aiming to become the first UK carbon neutral City, setting itself the target to achieve this by 2028.
  • Review our environmental policy regularly and set environmental targets annually.

All of this (and some more) aims to reduce our emissions from energy consumption.

As well as working on our own impact, we are proud to be working with our clients and their businesses on what they’re doing to help reduce their emissions, creating meaningful and insightful PR campaigns to share what they’re doing and how.