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With the General Election almost upon us, last night the nation tuned in for the first major televised debate between the leaders of the country’s two main political parties, Rishi Sunak and Sir Keir Starmer.  Naturally, we at eden PR were glued to our TV screens, as the Conservative and Labour leaders traded blow for […]

Securing a stand-out piece of coverage is one of the greatest rewards of working in PR. In fact, there’s no buzz quite like seeing your release picked up by some of the biggest publishers in the UK.   But landing first-class coverage isn’t an easy task. According to Press Gazette, there are almost 9,000 more PRs […]

What is a social media strategy and why do you need one?  Put simply, a social media strategy is the who, what, where, when and why behind all the content you’re posting. In just seven easy steps you can tailor the perfect content plan for your business – keep reading to find out what.   1.Goals […]

In the dynamic world of public relations, effective press outreach is a key cornerstone for building brand awareness, as well as reinforcing credibility through the power of positive media coverage. At Eden we have been doing this for decades and we’re experts in crafting value-driven and thorough press outreach strategies. In this comprehensive guide, we’ll […]

When LinkedIn was first launched back in 2003, it was primarily used as a job-seeking site. Fast forward 20 years to today and there’s been a dramatic shift in what we use the professional platform for. With around 900 million members, LinkedIn is the place to see and be seen, it’s where we celebrate personal […]

How podcasts can help to boost your PR strategy – 5 top tips. Why are podcasts so valuable? There are over 2 million podcasts in the world, and more than 48 million podcasts episodes – and these figures increase daily (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). And when there’s that […]

Ever been asked whether PR works? Measuring the success of PR can be tricky, but it’s vital to know how results can be measured to determine its worth and develop plans moving forward based on progress so far. Shockingly, around 82% of PR professionals have no idea how to measure and evaluate their campaign’s ROI, […]

Did you know that there are over 2 million podcasts in the world and more than 48 million podcast episodes?

Thought leadership is a tactic that PR professionals use to elevate their clients’ media relations strategy from simple news stories to impactful commentaries. But what exactly is it? And how can you use it as part of your PR strategy? We explain all. It’s no secret that a great PR strategy can do wonders for […]

It’s not an exaggeration to say that if you’re not doing social media marketing in 2024, you’re missing a golden opportunity. But successful social media marketing is about so much more than simply whipping some posts together and hoping for the best. That’s just the tip of the iceberg. With platforms evolving and audience behaviours […]

Have you ever wondered what it would be like to make the move from journalism to PR? Our latest recruit, PR & Digital Account Executive, Daniela Loffreda, did just that. She shares her thoughts with us along with the three things she’s learned about PR agencies since moving ‘to the dark side’. Just a few […]

In today’s ever-evolving business landscape, one thing remains constant: the undeniable power of social media marketing. In an age where digital platforms reign supreme, social media has emerged as a formidable force, driving brand visibility, customer engagement, and business success. By harnessing the power of social platforms, businesses can not only connect with their target […]