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For many brands, the creation or dissemination of misinformation poses a significant risk to their reputations. As Public Relations consultants (PRs), we must mitigate these risks as much as possible, scrutinising the reliability of our research, advising on the use of technology in content creation and maintaining a consistent presence within the regulated media. Ensuring your client’s brand is robust, resilient and trustworthy will futureproof it against the spread of misinformation. Here’s how.

Although 2024 isn’t over yet, there’s been a flurry of ‘make you look twice’ digital PR campaigns so far this year that have caught our team’s eye – ranging from the Jude Bellingham craze during the Euros to a viral moment a cup was caught in a fire. Below, we outline our favourite campaigns so […]

The last couple of decades has seen seismic shifts in the way we consume media, especially locally. The landscape of local newspapers and media across the UK has undergone a significant transformation in a short amount of time, as a real change has gone underway from print to online platforms, as publishers hunt for valuable […]

The lines between digital, SEO, social and PR are becoming increasingly blurred, which can mean it’s tricky to know exactly what you expect from a PR campaign. Digital PR is one of the fastest growing services within the PR world, which is no surprise as there are 5.35 billion internet users worldwide which is 66.2% […]

For journalists, social media plays an integral part in driving traffic and increasing reach. While Tiktok is fast becoming the main resource for news and updates for many of the younger generations, Facebook remains a key platform for generating audience engagement and traffic for news outlets. So, when publisher analytics from Chartbeat and digital intelligence […]

With the General Election almost upon us, last night the nation tuned in for the first major televised debate between the leaders of the country’s two main political parties, Rishi Sunak and Sir Keir Starmer.  Naturally, we at eden PR were glued to our TV screens, as the Conservative and Labour leaders traded blow for […]

Securing a stand-out piece of coverage is one of the greatest rewards of working in PR. In fact, there’s no buzz quite like seeing your release picked up by some of the biggest publishers in the UK.   But landing first-class coverage isn’t an easy task. According to Press Gazette, there are almost 9,000 more PRs […]

What is a social media strategy and why do you need one?  Put simply, a social media strategy is the who, what, where, when and why behind all the content you’re posting. In just seven easy steps you can tailor the perfect content plan for your business – keep reading to find out what.   1.Goals […]

In the dynamic world of public relations, effective press outreach is a key cornerstone for building brand awareness, as well as reinforcing credibility through the power of positive media coverage. At Eden we have been doing this for decades and we’re experts in crafting value-driven and thorough press outreach strategies. In this comprehensive guide, we’ll […]

When LinkedIn was first launched back in 2003, it was primarily used as a job-seeking site. Fast forward 20 years to today and there’s been a dramatic shift in what we use the professional platform for. With around 900 million members, LinkedIn is the place to see and be seen, it’s where we celebrate personal […]

How podcasts can help to boost your PR strategy – 5 top tips. Why are podcasts so valuable? There are over 2 million podcasts in the world, and more than 48 million podcasts episodes – and these figures increase daily (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). And when there’s that […]

Ever been asked whether PR works? Measuring the success of PR can be tricky, but it’s vital to know how results can be measured to determine its worth and develop plans moving forward based on progress so far. Shockingly, around 82% of PR professionals have no idea how to measure and evaluate their campaign’s ROI, […]