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A central and crucial element of public relations is ensuring all activity aligns strategically with a client’s business plan or core goal – but what does this actually mean?   There’s a real plethora of definitions for what ‘strategy’ means, which all suggest a concept that appears similar on the surface, but much more nuanced when you […]

You wouldn’t plan a journey without knowing the destination.  You wouldn’t send a party invite without knowing the guest list.  So why would you start PR activity without knowing your target audience?  A good place to start is understanding what a target audience is. Put simply, it’s the group of people who are most likely […]

It’s safe to say that it’s been an eventful year so far for the global PR sector. Little-known companies have become household names overnight (some thanks to *that* Coldplay gig), and the digital space is evolving at such a pace that PRs are having to find new, innovative ways to connect with audiences. Our Account […]

Podcasts. It seems like absolutely everyone has one now – and for good reason. In an age where authenticity (or at least the semblance of it) is king, the direct, unfiltered nature of podcasts is the perfect fit if you want to connect with your audience effectively, personally and quickly. But when there are so […]

The age-old chestnut that most PR professionals have had to answer at least once (usually from our Grandmas): “So what is it you do? Marketing? Adverts? Party planning?” No. (Well, yes, but it’s all far more nuanced than guest lists and Canva). PR is not marketing. Marketing is not PR. The two are most certainly […]

There’s nothing like the feeling of seeing your client pick up a shiny, prestigious award they deserve for an initiative or project they’ve poured their hearts and souls into. And knowing that you made that happen with your award entry is genuinely one of the most rewarding things in PR. But why should awards form […]

Time, and news, stands still for nobody. In PR, the ability to react quickly and authentically to breaking news can make all the difference when securing coverage for your client. This is the not-so-scientific art of newsjacking.  So, what is newsjacking?  If you’re a fellow PR professional then you already know what it is, but […]

This week has seen a raft of positive media coverage for the people who are more used to writing the headlines than being featured in them – those behind the majority of our local news in the UK.  Reach plc, the publisher of most local news sites and newspapers from the Manchester Evening News to […]

Digital & PR Account Executive at Eden PR, Daniela Loffreda, reflects on her recent training course and shares her top tips on how to use the coaching skills she learned to support her own professional progression and that of her colleagues. When considering professional development, it’s easy to focus on how we can refine our […]

In order to make meaningful connections, it’s important a brand’s voice is heard.   The quickest and most impactful way to stand out from the crowd in a busy marketplace is by cultivating a unique tone of voice – something which immediately makes your business or product identifiable. Whilst it may not initially seem like a […]

When businesses employ a PR agency, it’s often in the hope of increasing exposure, securing earned media coverage and building public image. But equally as important as brand promotion is brand protection – the art of shielding a reputation amid a PR crisis. No business hopes to find itself at the centre of negative press. […]

Why are graphics and videos important for social media campaigns?  Digital and social media campaigns have so many moving parts. From preparing paid ads to hashtag research, nailing copy to regularly reviewing analytics and tweaking strategy, it’s all too easy to focus on one element of the process at the expense of the other. While […]