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If you’re interested enough in digital PR to be reading this, you won’t need to be told that AI searches have become a big deal very quickly. Users click far less than they used to when searching. Instead, they are becoming more willing to trust AI overviews provided by Google, or ask more specific questions […]

eden PR reacts to landmark deal between YouTube and BBC

From singing post boxes, questionable advent calendars and the revival of an Alison Limerick soundtrack, brands are pulling out all the stops to capture seasonal attention.   But with so much noise during the festive period, what really makes a good Christmas campaign?  Christmas is a season that is deeply rooted in emotions. It’s a long-standing tradition for many […]

Newsletters have come a long way from the generic, copy-paste emails of yesteryear. With inboxes increasingly crowded, and reader expectations higher than ever, crafting a good newsletter today is part editorial discipline, part audience psychology, and part technical execution. To cut through the noise, a good newsletter must deliver real value, be thoughtfully designed, and […]

One of the greatest rewards of working in PR is landing standout coverage that will ‘wow’ a client. From target trade media to the big nationals, there is nothing quite like getting your client in front of the right audience, at the right time. A recent article from Press Gazette highlights the concerning and consistent […]

A central and crucial element of public relations is ensuring all activity aligns strategically with a client’s business plan or core goal – but what does this actually mean?   There’s a real plethora of definitions for what ‘strategy’ means, which all suggest a concept that appears similar on the surface, but much more nuanced when you […]

You wouldn’t plan a journey without knowing the destination.  You wouldn’t send a party invite without knowing the guest list.  So why would you start PR activity without knowing your target audience?  A good place to start is understanding what a target audience is. Put simply, it’s the group of people who are most likely […]

It’s safe to say that it’s been an eventful year so far for the global PR sector. Little-known companies have become household names overnight (some thanks to *that* Coldplay gig), and the digital space is evolving at such a pace that PRs are having to find new, innovative ways to connect with audiences. Our Account […]

Podcasts. It seems like absolutely everyone has one now – and for good reason. In an age where authenticity (or at least the semblance of it) is king, the direct, unfiltered nature of podcasts is the perfect fit if you want to connect with your audience effectively, personally and quickly. But when there are so […]

The age-old chestnut that most PR professionals have had to answer at least once (usually from our Grandmas): “So what is it you do? Marketing? Adverts? Party planning?” No. (Well, yes, but it’s all far more nuanced than guest lists and Canva). PR is not marketing. Marketing is not PR. The two are most certainly […]

There’s nothing like the feeling of seeing your client pick up a shiny, prestigious award they deserve for an initiative or project they’ve poured their hearts and souls into. And knowing that you made that happen with your award entry is genuinely one of the most rewarding things in PR. But why should awards form […]

Time, and news, stands still for nobody. In PR, the ability to react quickly and authentically to breaking news can make all the difference when securing coverage for your client. This is the not-so-scientific art of newsjacking.  So, what is newsjacking?  If you’re a fellow PR professional then you already know what it is, but […]