PR is no longer limited to the traditional realm of print newspapers and magazines. Like most other industries, the rise of the internet has created new opportunities, with digital PR now an essential component of all of our campaigns.
Online news and magazine sites, bloggers, social media and e-newsletters are all channels we now have at our disposal to share content on behalf of our clients. The key to sustaining digital PR across these platforms is owning unique content that supports your brand values and key messages. The more targeted and consistent your digital PR and the more earned online coverage you achieve, the stronger your Search Engine Optimisation (SEO) – a valuable online currency in this day and age. SEO pushes you higher up the search engine results on sites like Google and increases the likelihood of people clicking through to your website, creating valuable business leads.
A well-honed digital PR campaign from Eden will deliver consistent and complementary messages about your business across a range of online platforms, all working in sync to raise the profile of your brand.
Like traditional media, to get the most out of digital PR, it’s crucial to understand the nuances of each online channel and how best to communicate to its target audience.
Our clients trust us to deliver the right content on the right platforms in a way that resonates with readers and maximises engagement – whether that’s engaging with followers on Twitter, writing punchy content for news sites, driving traffic to your website, or helping you to develop authentic partnerships with influencers who can endorse your brand.
The nature of digital media and PR means it can be accessed anywhere, at any time and by anyone, which means content must be refreshed and updated regularly to ensure your company is seen in the best possible light.
Feeding this volume of regular content can be difficult to achieve without a strategic, targeted and timely PR campaign. We work with our clients to identify the most relevant platforms, that will achieve the best bang for their buck and reach the right people at the right times. We also focus on content that will capture the target audience, by utilising strong imagery and video helping to cut through the noise in the online world.
To discuss your digital PR needs and how we can help you to gain a voice online,
get in touch with a member of the team today.