INTOO UK & Ireland
HR and recruitment PR experts Eden PR support leading outplacement firm INTOO with cross-sector awareness campaign.
Easter eggstravaganza and Santa's surprises: Sales driven paid social campaigns
The challenge
A popular family day-out attraction in Derbyshire, Bluebells Farm Park approached Eden for a fresh and disruptive approach to their PR and paid social media activity. With plenty of competition in the region, they wanted to increase visibility of the unique events they run throughout the year while encouraging ticket purchases and improving overall brand awareness and perception.
Solution
We began with an in-depth audit of previous social media activity, identifying that a combined Facebook and Instagram paid social media strategy would work best to reach our target audience of parents with young children.
Delivering a range of paid social media campaigns to coincide with their events throughout the year, we targeted content based on family demographics and interests to best reach our specific audience. We cultivated influencer video content, scroll-stopping imagery and copy that sparkled with the promise of fun for all the family.
results
Throughout 2023, from our paid social media activity, we achieved:
- 3,665 website purchases.
- Minimum sales figure of £122,374 from our paid ads.
- An average CPR of £8.36.
- 3,265,539 impressions. 769,508 total reach.
- A minimum ROAS of 979%.
