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jennifer ashe & son

the challenge

Approached for our expertise in the funeral sector, Jennifer Ashe & Son Funeral Directors came to Eden impressed with how we’d spotlighted and supported business growth for others in their industry. Their brief to us was simple: help to raise awareness of this relatively young family-run business to potential customers, both at the point of need and for pre-paid plans.


In line with our brief, in our initial campaign we cultivated and drove touching stories from their team and customers – through the entire story arc from idea-spark to national headline coverage. We pinpointed insight into the funeral industry and highlighted the unique ways people choose to bid farewell.

Our tailored PR strategy is not only reinforcing Jennifer Ashe & Son’s strong reputation in the funeral industry but has also caught the attention of both regional and national media, ensuring we’re reaching key audiences.


In just 6 months: 

  • 51 pieces of print, online and broadcast coverage (including regional titles such as Birmingham Live, Express & Star, BBC Radio WM and BBC News Midlands).
  • Featuring in funeral trade publications 8 times offering their expert opinion, taking part in Q&A’s and contributing thought leadership pieces. A potential audience reach of over 20m.
  • 34% of online coverage including a trusted backlink to the client’s website


We initially reached out to Eden PR based on a glowing recommendation from one of their clients. We are beyond thrilled with our decision. The team at Eden PR has demonstrated the utmost professionalism, attentiveness and effectiveness in helping us reach our objectives. We value the partnership we have built with Eden PR and look forward to our continued collaboration in the years ahead

john ashe, managing director, jennifer ashe and son

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