Nottingham-based PR consultancy Eden Public Relations has promoted Daniela Loffreda to Senior PR & Digital Account Executive as the business increases its diverse B2B and B2C offering.  

Eden Public Relations, which marks its 25th anniversary this year, is Nottingham’s longest-standing female-founded PR agency. In recent months it has welcomed an array of clients from the across the education, engineering, travel and automotive sectors and continues to expand its service offering as its client base grows.  

As the business goes from strength to strength, the promotion of Daniela to Senior Account Executive is set to bolster the team and provide support to both Eden’s longstanding and new accounts. 

Daniela joined Eden in late 2023 as a former Senior Journalist working across the East Midlands with leading publisher Reach.  In her new role, she will work closely with account managers to support the day-to-day running of accounts, content creation and client and media liaison, as well as now assisting with the development of PR strategies and taking on a greater responsibility in delivering success for Eden’s clients. 

The consultancy – which works with some of the most well-known names in sectors across the UK from logistics to property, recruitment to insurance and food & drink to funeral care, alongside event and exhibition support – has continued to grow the team and range of services since 2000, delivering exceptional results for clients requiring creative, eye-catching and headline-grabbing media relations and communications strategies.  

Daniela said: “I’m thrilled to have taken on the role of Senior PR & Digital Account Executive at Eden. Since joining the team, I’ve been given the opportunity to work across a diverse range of sectors from insurance, logistics, funeral care, education and coaching – to name a few. The team has invested in my development, allowing me to gain experience from media relations through to organic social media campaigns, digital marketing, event management and even podcasting. 

“This experience has given me the tools and confidence to take the next step. I’m looking forward to getting stuck into my new role and continuing to achieve fantastic results for our clients across the board.” 

Eden PR offers a robust training programme for its employees, which sees a yearly budget ringfenced to allow team members to pursue any relevant courses and seminars they choose. As well as regular progress meetings, bi-annual appraisals and scheduled mental health team check-ins alongside a robust Employee Assistance Programme, all team members are encouraged to reach their full potential and explore and develop their professional strengths and interests.  

Emily Winsor Russell, Director and Head of New Business said: “We’re thoroughly delighted to announce Daniela’s promotion to a more senior position within the Eden team. Since day one at the agency Daniela has brought her keen eye for a news hook and her accomplished writing style to the fore, securing exceptional media coverage for her clients across the board. We’re so proud of her development into a skilled PR professional. Having entered the industry with a firm grounding in the media we always knew Daniela was destined for success at Eden and it really is a privilege to see her thriving with us. Here’s to the next chapter of Daniela’s success!”   

Daniela makes a trio of talented Senior PR & Digital Account Executives at Eden, joining Polly Donaldson and Emma Lloyd as they progress towards Account Managers on the agency’s bespoke CPD programme. 

Situated in the heart of Nottingham’s historic Lace Market, Eden Public Relations is a team of public relations experts with a wealth of knowledge and exceptional track record across B2B and B2C portfolios. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.