Latest > eden scoops award-winning B2C client

15th Apr 2023

eden scoops award-winning B2C client

We’ve been appointed by award-winning ice cream manufacturer and Derbyshire family-day-out destination Bluebell Dairy. 

Our 15-strong team of PR and social media experts are thrilled to welcome our newest client to the agency, with a brief of amplifying the family business’s achievements and vision for further growth to a family-centric demographic.

As an agency, we’re experienced in supporting family businesses with honed and bespoke PR packages across social media, digital and print media and marketing communications. Established in 2008 as a farm park and artisan ice cream manufacturer, we’re delighted that Bluebell Dairy has joined our growing family business client base.

In just a few weeks of working with Bluebell, we have secured ITV Central coverage, national BBC coverage, national broadsheet coverage and a raft of online articles in specific target regional titles, with a reach of more than 10m.

Owner of Bluebell Dairy Oliver Brown said: “Initially we were just looking for a fresh approach to our paid social media strategy, but we were fully engaged by the combined PR and paid social pitch the eden team suggested to us – and they delivered to that effect immediately!

“Within a few days of working with eden, we were seeing excellent traction such as an interview with the I newspaper and TV crews at the farm covering our big Easter event. It’s safe to say we are very pleased with the results eden have secured for us so far across both PR and paid social media and we’re very excited to see what’s to come. eden are proactive, creative and full of brilliant ideas.”

Director and Head of New Business at eden,  Emily Winsor-Russell, said: “Our approach to new business is simple – we choose to work with business people who’s passion for what they do matches ours. This was tangibly the case when we first sat down with the Bluebell team to present our vision for the ice cream business and farm park; family businesses are a pleasure to work with because they live and breathe their brand.

“We’re thrilled with the results the eden team has secured so far and look forward to contributing to the continued growth of Bluebell Dairy’s reach and the depth of its customers’ brand advocacy as our campaign develops.”

Situated in the heart of Nottingham’s historic Lace Market, we are a team of public relations and social media experts with a wealth of knowledge and exceptional track record across B2B and B2C portfolios. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.

If you’d like to discuss your business’s PR needs, get in touch today to see how the eden team can amplify your reach and secure stand-out digital PR results for your brand.

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Written by

Emily Winsor-Russell

Former journalist turned PR pro, Emily specialises in growing brand voice, presence and advocacy through rock-solid client relationships. An avid reader and advocate of regional journalism, her favourite part of her job will always be connecting strong stories with the right audience.
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