jennifer ashe & son
Approached for our expertise in the funeral sector, Jennifer Ashe & Son Funeral Directors came to Eden impressed with how we’d spotlighted and supported business growth for others in their industry.
Becoming the Crème de la Crème of Farm Parks
The challenge
We started working with Bluebells Farm Park at a pivotal point in its growth plan, as it set its sight on becoming the crème de la crème of farm parks in the UK. With seasonal events running throughout the year, Bluebells were keen to see tangible results with increased traction to the website and a spike in visitor ticket sales.
Having never worked with a PR agency before, Bluebells Farm Park trusted Eden to direct the brand’s narrative in the regional and national media as well as managing its paid social media.
Solution
Eden dived straight in, crafting a tailored and multi-platform digital PR campaign strategy that was focused on raising awareness of the farm park as an attraction and spotlighting its outstanding micro-dairy. We pinpointed headline-making themes and ideas and developed them into media ready content delivered with social-first imagery and video as priority. Competing within a crowded market for seasonal events, Eden used a combination of ongoing creative PR campaigns, targeted paid social media, award entries and influencer marketing to make Bluebells stand out amongst the crowd.
results
In just 10 months:
- Total number of coverage: 123
- Total reach: 24.7m
- High authority links: 51
- Website purchases: 3,665
- Christmas ticket sales: Sold out event, up by 8.3% ticket sales YoY
Christmas ice cream sales: Up by 24% YoY - Eden drafted the winning award entry for ‘Family Farming Business of the Year’ at the British Farming Awards
case studies
gi group integrated campaign
Following the acquisition of Eden’s long-standing client, Encore Personnel, by global recruiter Gi Group UK the company swiftly decided to retain Eden’s services and expand our remit to cover the business’s huge UK branch network.
bluebell dairy paid social media
A popular family day-out attraction in Derbyshire, Bluebells Farm Park approached Eden for a fresh and disruptive approach to their PR and paid social media activity.