Eden Public Relations has promoted Senior Account Executive, Daniela Loffreda, to Junior Account Manager.

It comes as the agency continues to expand its growing client portfolio and full-service offering, spanning PR, marketing, social media and digital media. Daniela’s promotion reflects Eden’s commitment to nurturing talent and supporting employee development and progression through the business.

Daniela supports with the management of a number of the agency’s key accounts, spanning financial services, property, logistics, education and funeral care. She takes an active role in shaping clients’ multi-platform communication strategies and impactful PR and marketing campaigns, as well as supporting junior members of the team. She brings strong B2C and B2B media relations experience to the role, bridging her time spent reporting as a Senior Journalist across leading Reach PLC news titles in the Midlands, with her expertise gained in agency to secure stand-out press coverage across national, regional and trade titles.

Daniela said: “Stepping into my new role at Eden comes at an exciting time for the agency, as it celebrates its 25^th year, and continues to welcome a range of new clients across such a diverse range of sectors and industries. Since joining as an Account Executive, I have been supported by such a great team that has invested in my professional development, given me tools and experience needed to secure my second promotion in just 15 months. I’m looking forward to continuing to broaden my skillset and further support the wider team and our clients.”

Eden PR has a strong national reputation for delivering exceptional results for clients, curating headline-grabbing media relations and communications strategies. Since 2000, it has worked across some of the UK’s fastest paced industries from recruitment to manufacturing – making reputations that make a real difference.

Kathryn Greenwood, Joint Managing Director at Eden Public Relations, said: “We invest heavily in supporting our team’s development, and it is always rewarding to see them progress, find their passions, and flourish in their roles. We’re really excited to see what Daniela can achieve in a more senior role in our team and look forward to continuing to be a part of her progression.”

Situated in the heart of Nottingham’s historic Lace Market, Eden Public Relations is a team of public relations experts with a wealth of knowledge and exceptional track record across media and digital communications. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.