archway learning trust
Education PR experts Eden PR deliver strategic public relations support for one of the Midlands' largest multi-academy trusts.
jennifer ashe & son
the challenge
Approached for our expertise in the funeral sector, Jennifer Ashe & Son Funeral Directors came to Eden impressed with how we’d spotlighted and supported business growth for others in their industry. Their brief to us was simple: help to raise awareness of this relatively young family-run business to potential customers, both at the point of need and for pre-paid plans.
solution
In line with our brief, in our initial campaign we cultivated and drove touching stories from their team and customers – through the entire story arc from idea-spark to national headline coverage. We pinpointed insight into the funeral industry and highlighted the unique ways people choose to bid farewell.
Our tailored PR strategy is not only reinforcing Jennifer Ashe & Son’s strong reputation in the funeral industry but has also caught the attention of both regional and national media, ensuring we’re reaching key audiences.
results
In just 6 months:
- 51 pieces of print, online and broadcast coverage (including regional titles such as Birmingham Live, Express & Star, BBC Radio WM and BBC News Midlands).
- Featuring in funeral trade publications 8 times offering their expert opinion, taking part in Q&A’s and contributing thought leadership pieces. A potential audience reach of over 20m.
- 34% of online coverage including a trusted backlink to the client’s website
FROM THE CLIENT
“We initially reached out to Eden PR based on a glowing recommendation from one of their clients. We are beyond thrilled with our decision. The team at Eden PR has demonstrated the utmost professionalism, attentiveness and effectiveness in helping us reach our objectives. We value the partnership we have built with Eden PR and look forward to our continued collaboration in the years ahead”
– john ashe, managing director, jennifer ashe and son
case studies
gi group integrated campaign
Following the acquisition of Eden’s long-standing client, Encore Personnel, by global recruiter Gi Group UK the company swiftly decided to retain Eden’s services and expand our remit to cover the business’s huge UK branch network.
bluebell dairy paid social media
A popular family day-out attraction in Derbyshire, Bluebells Farm Park approached Eden for a fresh and disruptive approach to their PR and paid social media activity.