bluecoat primary academy
Education PR specialists Eden PR support a Nottingham primary school to increase pupil applications with strategic local media relations.
top of the class PR for leading independent schools group
The challenge
Forfar Education, one of the UK’s leading independent prep school groups, were keen to raise the profile of their individual schools and the group through targeted regional media coverage. Competition for new families to join the schools was consistently high, and recruitment of high quality teachers and teaching staff was a key priority. All communication had to highlight the strong school values and showcase the legacy for excellence within each establishment. Forfar also required crisis communications PR across the high-profile schools within the group, to nurture the transparent and family-owned ethos throughout the group.
Solution
Eden worked alongside the Headteachers of each school to pinpoint strong regional stories which would appeal to the leading, best-read publications within each area. Eden formed strong media relationships that created two-way interest, propelling each school’s profile into the media. Eden initiated trends, newsjacking, thought-leadership and news releases to support the Headteachers, positioning them as the ‘go to’ educational spokespeople within their local area.
results
In a 12 month period:
- 154 pieces of media coverage across key regional and trade titles
- Total reach of 7.71 million
- A total PR value achieved of £613k
FROM THE CLIENT
”I think it is fair to say that we have all been amazed by the coverage that has been created across our schools. Emily and the team have a great understanding of the education market and after an initial couple of meetings to set out the best way to work together we have become a well-oiled machine in a matter of a few weeks. Eden has been constantly proactive looking out for ideas and opportunities across the group and making it easy for the Headteachers to quickly pull together stories and get them out. They have all been really pleased with their coverage, particularly the local awareness.“
– Claire Grundy, Marketing Director at Forfar Education.
