alvaston moor academy
Education PR experts Eden PR launch viral media and social media campaign for a Derbyshire school landing more than 180m impressions.
Becoming the Crème de la Crème of Farm Parks
The challenge
We started working with Bluebells Farm Park at a pivotal point in its growth plan, as it set its sight on becoming the crème de la crème of farm parks in the UK. With seasonal events running throughout the year, Bluebells were keen to see tangible results with increased traction to the website and a spike in visitor ticket sales.
Having never worked with a PR agency before, Bluebells Farm Park trusted Eden to direct the brand’s narrative in the regional and national media as well as managing its paid social media.
Solution
Eden dived straight in, crafting a tailored and multi-platform digital PR campaign strategy that was focused on raising awareness of the farm park as an attraction and spotlighting its outstanding micro-dairy. We pinpointed headline-making themes and ideas and developed them into media ready content delivered with social-first imagery and video as priority. Competing within a crowded market for seasonal events, Eden used a combination of ongoing creative PR campaigns, targeted paid social media, award entries and influencer marketing to make Bluebells stand out amongst the crowd.
results
In just 10 months:
- Total number of coverage: 123
- Total reach: 24.7m
- High authority links: 51
- Website purchases: 3,665
- Christmas ticket sales: Sold out event, up by 8.3% ticket sales YoY
Christmas ice cream sales: Up by 24% YoY - Eden drafted the winning award entry for ‘Family Farming Business of the Year’ at the British Farming Awards
