Media training can be a crucial component of an effective public relations strategy. It is not just about fire-fighting and crisis communications – although it plays a part in those situations of course. Media training is about being media-ready, on brand and on message in all circumstances.
Ensuring that the face and voice of your business – your company spokesperson or people – has the proper training means they are confidently equipped to handle the pressure of any media situation, whether it be positive or negative.
Our talented team, which includes ex-journalists, has developed a network of the most savvy media trainers there are and we put our clients across the UK in touch with them to teach them how to engage with media.
Media trainers run through practice interview scenarios in a controlled environment, teaching clients how to tackle different interview formats – such as live broadcast, pre-recorded and one-to-one for print based publications – how to prepare for the unexpected, avoid the potential pitfalls and how to effectively communicate the messages you want to deliver in a polished, authentic performance.