PR… a treat for every occasion!
Generating consumer awareness through media coverage is a great way to introduce your gifting products to a wide audience, exactly when your customers are looking to buy.
Eden PR has extensive expertise within the lifestyle and gifting occasions market, working with brands to get their products in front of target consumers through quality print, online and broadcast media around key gift giving occasions and events.
Advance PR planning is essential; with many monthly and special occasion media creating content six months in advance of publication. Ensuring seasonal pitches are planned in advance and timed to suit the media, gives the publication plenty of time to feature it in a relevant edition and generates the maximum coverage.
The team at Eden believes that greatest success with target media outlets and individual journalists is by direct contact – in other words we pick up the phone and have a conversation! Old fashioned it may be – but it is still the best way to build mutually beneficial relationships and get the right brand messages across.
From toys to gifts, lifestyle products and home accessories, we’ve established some great relationships over the years and have the perfect contacts to get clients in front of key media, bloggers and influencers. And of course, as digital PR coverage and social media becomes increasingly sought after, working hand-in-hand with SEO we are always on the hunt for new PR opportunities and great content that can land with impact in front of the right consumer at the right time.
We can cover all occasions – from the major ones such Valentine’s Day and Christmas, to Easter, Mother’s Day and Father’s Day to the newer ones growing in popularity such as Back to School, Halloween and tailor campaigns to suit client budgets and priorities.