Making Reputations That Make A Difference

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PR The Best Kept Secret for SEO

19th July 2018

If you’re utilising PR for your organisation, chances are you know the value of good quality content to raise awareness and enhance your reputation. Perhaps one of the lesser known benefits is the huge impact of PR on search engine optimisation (SEO) – the process of affecting the online visibility of your website in a search engine’s unpaid results.

Online PR coverage on reputable, high-traffic media sites can work behind-the-scenes magic for your organisation’s SEO results, moving you up in the rankings. The relationship between PR and SEO is even more important given Google’s move away from ranking websites based on the volume of links, towards quality of content. This means, earned coverage on popular media sites is gold when it comes to generating SEO value

Our client Adtrak, the biggest digital marketing agency in the Midlands, specialises in SEO to build online presence and help their customers stand out amongst the hectic online marketplace.

Adtrak Internet Marketing Consultant, John Cutts, who manages Eden’s SEO, said, “Digital marketing and PR can work hand in hand to communicate the company’s message on different platforms and touch points. Traditional print PR can also be featured online which, in turn, can have great SEO benefits.

“In addition to being fantastic for overall brand awareness, the online coverage can mention the company name and even have a back link to the company website. This can provide positive ranking increases on Google and other search engines. In turn, the website will see increases in website traffic and conversions.”

If you’d like to learn more about how PR and SEO can work better together, get in touch with us today.

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