8th January 2013
Eden PR and Russell Scanlan, one of the top independent insurance broking and risk managing firms in the UK, have been working together for over 18 months now.
Eden’s press and public relations campaign has played a pivotal role in the spreading the word about Russell Scanlan’s offer and raising the profile of the business amongst its target customer base.
The insurance firm has a broad spectrum of clients from across niche sectors such as microbreweries, museums and allotments, as well as large commercial companies, small firms and private clients.
Eden’s brief is broad, and involves raising the profile of Russell Scanlan’s products and services across all media outlets… so the campaign requires detailed planning to secure the best results!
Through targeted on and offline activities, Eden has ensured that Russell Scanlan is seen as an authoritative voice on local business and national insurance issues.
With consistent commentary on the latest news and industry developments, plus an integrated social media presence, the firm now has an extensive online and print profile.
And the results? Eden’s campaign has very much focused on the firm’s rich heritage, enviable reputation and independence, and that’s now attracting new clients – not only in the cities of Nottingham and Leicester where the firm is based, but also regionally and nationally.