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Five Things I’ve Learned Doing Work Experience at Eden

17th August 2018

Like so many graduates coming out of university this year, I was hit by the struggles of finding employment. I knew to give myself the best possible chance in the PR world I would need to get as much work experience under my belt as possible and thankfully the team at Eden PR agreed to take me under their wing.

I have now been at Eden for what feels like four very quick and short weeks. There’s no better way to learn than to do and it’s certainly been a matter of sink or swim during my time here. I’ve had the opportunity to write press releases, help to launch new and exciting businesses and manage clients’ social media.

Here are the five most important things I’ve learned during my work experience.

Organisational skills – Desk, Computer, Life

I’ve never thought of myself as messy or disorganised, but having good time management and a decent filing system is crucial working in PR. With so many documents created and saved for different clients it’s important to be able to find what you need when you need it. One minute you’re working on a piece of work without a pressing deadline and the next you’re rapidly trying to get a press release out the door within the hour!

No writing is the same – no client is the same

Working for a PR agency, rather than in-house has been great experience and has taught me how to write in more styles than I was taught at university. Although it can be difficult at first, it’s helped me to become a more versatile writer by learning the different styles and tones that each client prefers, depending on how they want to represent themselves. I found that after a few press releases, I soon got used to switching my writing style from one article to the next.

The power of the pun – at the end of my placement I’ll be PUNstoppable!

Sometimes a good pun can make all the difference to an otherwise dry story. A clever pun in the headline grabs your attention and there’s nothing more satisfying than seeing it used by a journalist. I’ve come to appreciate the power of the pun and realise that there’s one for everything if you’re willing to think hard enough.

Talking to clients – always wear a smile, even over the phone

When I was at university I was taught to always wear a smile when dealing with people over the phone. PR is all about building relationships, so having a polite and positive phone manner is key. I’ve also come to learn that a phone call can be much more valuable than an email. Not only does it give you the opportunity to get to know your clients and media contacts better, but you can get information you may never receive in your inbox.

Working in an office isn’t scary – Eden has been a delight

I’ve always been wary of working in an office. I had visions of being enclosed in four walls and never seeing the light of day. But, I’ve been pleasantly surprised. Eden has a colourful, open-plan working environment and even a coffee machine, which is hot property in the mornings! Eden has welcomed me with open arms and I feel extremely lucky to have been working here for the past four weeks. I’ve been treated like just another member of the team and have been given the opportunity to hone my skills writing press releases, managing social media and helping on launch events. Everyone here has been more than willing to pass on their knowledge in different areas and I have soaked it all up like a sponge.

To sum my work experience up, I have learned a lot of key skills that I believe will stand me in good stead for a career in PR. Not only what the industry can be like, but how to work as a team and how to balance tasks across a range of diverse clients. I will be sad to leave Eden, but I am looking forward to the next chapter of my career.

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