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Eden PR supports Big Reading Challenge to give the gift of reading to Notts children

23rd December 2021

Eden is proud to have supported the Big Reading Challenge 2021 and we are delighted that the campaign has quadrupled its fundraising target for this year, raising £20,000 for the Imagination Library.

Celebrating its 10th anniversary in Nottingham, the Imagination Library is an amazing charity that delivers free books every month to children from birth to age five.

This year, Eden PR provided pro-bono support to the Big Reading Challenge, to help raise awareness to leading businesses, about this incredible initiative that supports the local community.

Eden PR attend Big Reading Challenge Business Breakfast

Helen Hastle from the Dollywood Foundation (that helps deliver the Imagination Library) comments:

“We want to encourage a lifelong love of books and reading by putting books into the hands of children from birth until they turn five.”

Since 2011, the Imagination Library has given out over 347,000 free books to local children, narrowing the disadvantage gap across socio-economic groups and delivering the gift of reading.

Leader of Nottingham City Council, Cllr David Mellen added:

“This scheme not only ignites a love of reading; it is proven to improve the literacy skills of our City’s children, getting them ready for school, helping them achieve more in their journeys through education and, in turn, be more successful in their working lives. Reading with children is one of the best ways to set them up for a bright future.”

Cllr David Mellen stands holding two children's books


It’s not too late to donate and give the gift of reading here.

  • £25 pays for a new book every month for one local child for one year
  • £125 pays for a new book every month for one local child from birth to age five
  • £500 pays for four local children to go through the Imagination library scheme

Situated in the heart of Nottingham’s Lace Market, Eden PR is a team of public relations and marketing experts with a wealth of knowledge, experience and an exceptional track record of B2B and B2C portfolios. The team is comprised of communications professionals from an array of backgrounds, from journalism and marketing to stakeholder comms and social media 

For more information about Eden PR and our servicesget in touch today to see how we can help you.  


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