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Foster Industrial – Launch & Marketing Communications Campaign

9th August 2017

For the first time in its almost 130 year history, premium welding supplier Foster Industrial is fixing its name firmly in front of customers, with a range of own label welding accessories. Eden is supporting the launch with a comprehensive marketing communication programme, which has already seen products featured in leading trade titles.

The own brand launch forms part of Foster Industrial’s investment in product development and strategic growth for the long-established firm. Foster Industrial is one of the largest suppliers of industrial gases, welding, cutting and abrasive products, supplying over 7000 stock products.

The team at Foster Industrial, has branded a concise collection of its most popular premium welding supplies including an auto darkening welding helmet, CE marked MIG welding wire, a robust Argon gas regulator, acetylene and propane gas cutting nozzles and Thoriated, Zirconiated & Lanthium TIG welding tungstens.

Anthony Ashford, Operations Director at Foster Industrial explained: “This is the start of our own brand development and these initial products are of the highest quality and durability. When we researched manufacturers for our own line of products it was imperative that the specification was spot on. We have also chosen the most popular items that we supply to launch with.”

Richard Foster, Joint Managing Director at Foster Industrial, added, “This is part of our investment into the brand name of Foster Industrial, which after nearly 130 years has a reputation for premium products and services. Selling our own brand means that customers will get the reassurance of knowing they are buying the best.”

Foster Industrial is the UK’s longest established distributor of cutting and welding supplies and equipment. The family run business, established in 1886 is based on a 15,000 sq. ft. site in Shepshed near Loughborough and provides both products and technical support to manufacturers across the East Midlands.

Still run by the great grandsons of the founder, Foster Industrial’s growing customer base includes the East Midlands top manufacturers, in sectors ranging from transport and aerospace, through to agriculture and shop fitting. Its product range includes used welding machines as well as supply and support for leading international brands Miller, EWM, Speedglas, Tyrolit & Sia Abrasives.


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