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In the dynamic world of public relations, effective press outreach is a key cornerstone for building brand awareness, as well as reinforcing credibility through the power of positive media coverage. At Eden we have been doing this for decades and we’re experts in crafting value-driven and thorough press outreach strategies. In this comprehensive guide, we’ll […]

When LinkedIn was first launched back in 2003, it was primarily used as a job-seeking site. Fast forward 20 years to today and there’s been a dramatic shift in what we use the professional platform for. With around 900 million members, LinkedIn is the place to see and be seen, it’s where we celebrate personal […]

How podcasts can help to boost your PR strategy – 5 top tips. Why are podcasts so valuable? There are over 2 million podcasts in the world, and more than 48 million podcasts episodes – and these figures increase daily (2021 Podcast Stats & Facts (New Research From Apr 2021) (podcastinsights.com). And when there’s that […]

Ever been asked whether PR works? Measuring the success of PR can be tricky, but it’s vital to know how results can be measured to determine its worth and develop plans moving forward based on progress so far. Shockingly, around 82% of PR professionals have no idea how to measure and evaluate their campaign’s ROI, […]

Did you know that there are over 2 million podcasts in the world and more than 48 million podcast episodes?

Thought leadership is a tactic that PR professionals use to elevate their clients’ media relations strategy from simple news stories to impactful commentaries. But what exactly is it? And how can you use it as part of your PR strategy? We explain all. It’s no secret that a great PR strategy can do wonders for […]

It’s not an exaggeration to say that if you’re not doing social media marketing in 2024, you’re missing a golden opportunity. But successful social media marketing is about so much more than simply whipping some posts together and hoping for the best. That’s just the tip of the iceberg. With platforms evolving and audience behaviours […]

Have you ever wondered what it would be like to make the move from journalism to PR? Our latest recruit, PR & Digital Account Executive, Daniela Loffreda, did just that. She shares her thoughts with us along with the three things she’s learned about PR agencies since moving ‘to the dark side’. Just a few […]

In today’s ever-evolving business landscape, one thing remains constant: the undeniable power of social media marketing. In an age where digital platforms reign supreme, social media has emerged as a formidable force, driving brand visibility, customer engagement, and business success.  By harnessing the power of social platforms, businesses can not only connect with their target […]

2023 has been a big year so far for Eden Public Relations, having celebrated several key account wins, countless pieces of coverage in national publications, many internal promotions, and 23 years as Nottingham’s longest standing female-founded PR agency. To grow the agency’s capacity further, we expanded our senior team with the addition of Junior PR […]

In any business, public relations (PR) plays a crucial role in enhancing brand visibility and creating positive brand awareness. The field of education is no exception, as Early Years settings, schools, universities and educational organisations can greatly benefit from PR support. In today’s online society, where scrutiny is rife, educational organisations are more in need […]

In today’s fast-paced landscape, small businesses face a unique set of challenges when it comes to building a positive public image. Big corporations often have dedicated public relations teams and substantial budgets, but small businesses don’t need to miss out on the media limelight and can also successfully navigate the world of press relations with […]